May 21, 2007
Price is right for Quixote Winery
Revel Rouser:Lew Price
© Peter Menzel www.menzelphoto.com
May 21, 2007, Stags’ Leap District, Napa Valley, Ca.—In February when Quixote Winery opened for visits by appointment, Lew Price signed on as general manager and “revel rouser”. The winery is housed in a whimsical building designed by the iconoclastic Viennese artist-environmentalist Friedensreich Hundertwasser and became an instant magnet for art and architecture enthusiasts.
Price’s winery tour proves nearly as colorful as the tiled structure itself. He leads off with an insider’s look at the story behind the only building designed by Hundertwasser in the United States then aims the spotlight on the winery’s first love, the cultish Petite Syrah. This is the varietal that earned accolades for the Stags’ Leap Ranch vineyard as early as 1972 when vintner Carl Doumani released one of his first renditions at Stags’ Leap Winery.
Today, Quixote Winery guests gather around a dining room table for a leisurely tasting of Petite Syrah and Cabernet Sauvignon, a few well-chosen cheeses and crusty bread.
During the past three months Price has hosted luminaries like racecar driving star Danica Patrick, Warner Brothers president Garth Ancier, and rap artist mogul Brian Turner along with Hundertwasser followers and wine collectors.
Price resides in St. Helena with his wife Lora, human resources director for Duckhorn Winery, and stepdaughter Ciandra. He has worked on the hospitality staffs of Whitehall Lane Winery and Joseph Phelps Winery.
After five years as an editor in the New York Times Regional Newspaper Group with stops in North and South Carolina, Price spent six years covering the Los Angeles Dodgers for the Riverside Press Enterprise in Southern California.
He left the Press-Enterprise in 1996 to serve as publications director for the Professional Rodeo Cowboys Association in Colorado Springs, returning to the P-E as its golf writer in ’98. Price, 46, was twice honored by the Southern California PGA as golf writer of the year and had the privilege of chronicling the maturation on Tiger Woods from his first appearance in a PGA Tour event at age 16 to his historic run through golf’s majors in 2000.